Branding Kit

Project: The blog Confessions Of A Binge Eater is a unique way to approach a problem affecting many. The author captivates his audience with a blog full of humor and anecdotes, showcasing the daily struggles of a binge eater, with food porn pictures and funny memes. 

My role: Conception of the branding kit including logo, colors, typefaces, textures, animation, banners and blog templates.

Software and Process: 

  • Manual sketching followed by Illustrator for the handlettering signature
  • Canon EOS 6D DSLR for the strawberry donut picture in the poster
  • Photoshop for photo editing, montage and animated gif

Team & Collaboration: Ryan Holstein, the owner of the blog.

2016 — #Blog, #Branding