Made In LA

2016 — #Hand Lettering

Made In LA

Project: Creating a logo Made In Los Angeles for local businesses.

My role: Conceptualizing the visual signature

Software and Process: 

  • Manual sketching followed by Illustrator for the handlettering signature
  • Canon EOS 6D DSLR for photo shoot in Venice Beach, CA
  • Photoshop for photo editing, montage and animated gif

Credit: The photo for the mockup in Primo Passo Coffee was pulled from https://www.timeout.com, the photographer is Jakob N. Layman.