Project: It's fall, and flowers are blooming in shades of orange, purple and yellow. To welcome the new colors, we highlighted one moment and 2 holidays to trigger email marketing campaigns (see 'Make Summer Last', 'Back to School' and 'Grandparents Day'. In addition to those, we shot a video for BloomNation's homepage and took some photos to serve collateral material.
My role: Head of Design
Software and Process:
Manual sketching followed by Illustrator for the illustrations and handwriting
Canon EOS 6D DSLR for photo shoot at MD's florist in Arcadia
Photoshop for photo editing and montage
Team & Collaboration: Rachel M Kim (Design, Photography, Video), Natalia Garduño (Copywriting), Emma Coria (Email marketing and Creative Briefing), Ally Babyillis (Merchandiser), MD's Florist (Arrangement)