Project: A marketing campaign for Mother's Day with BloomNation
My role: Conceptualizing a visual signature, organizing brainstorm sessions and designing the marketing emails.
Software and Process:
- Manual sketching followed by Illustrator for the handlettering signature
- Canon EOS 6D DSLR for video directing
- Photoshop for photo editing, montage and animated gif
Team & Collaboration: BloomNation.com, Rachel S Kim (Graphic Designer), Natalia Garduño (Copywriter), Catherine Chang (Photography and social media content), Emma Coria (Email Marketing)