Branding for Mbeads Jewelry.
Story: The name of the owner (Marie Beaulieu) as well as her brand name (Mbeads) both purposely formed the acronym MB. We used the letters to shape a heart in a symmetrical, minimal shape. The owner wanted to have something elegant yet solid, to speak for her jewelry.
Outcome: The logo and branding have been adored by the clients, so much that some jewels have the logo as a pendant. The branding has evolved gracefully over time without a need to retouch the logo.
Photos: Marie Beaulieu, owner of Mbeads Jewelry based in Montreal, Canada.