Project: It's fall, and flowers are blooming in shades of orange, purple and yellow. To welcome the new colors, we've created these email marketing campaigns (see 'Make Summer Last', 'Back to School' and 'Grandparents Day'.) In addition to those, we shot a video for BloomNation's homepage and took some photos to serve the collateral material.
My role: Head of Design
Software and Process:
- Manual sketching followed by Illustrator for the illustrations and handwriting
- Canon EOS 6D DSLR for photo shoot at MD's florist in Arcadia
- Photoshop for photo editing and montage
Team & Collaboration: Rachel M Kim (Design, Photography, Video), Natalia Garduño (Copywriting), Emma Coria (Email marketing and Creative Briefing), Ally Babyillis (Merchandiser), MD's Florist (Arrangement)