Made in LA

Project: Creating a logo Made In Los Angeles for local businesses.

My role: Conceptualizing the visual signature

Software and Process: 

• Manual sketching followed by Illustrator for the handlettering signature
• Canon EOS 6D DSLR for photo shoot in Venice Beach, CA
  
• Photoshop for photo editing, montage and animated gif

Credit: The photo for the mockup in Primo Passo Coffee was pulled from https://www.timeout.com, the photographer is Jakob N. Layman.