Alcohol Delivery promotion Instacart
Goal: Promoting the new alcohol delivery feature from Instacart. This feature would potentially increase current customer's average spend and acquire new customers.
Process: Based on our existing visual signature, we conceptualized the layout and elements of our ads. They'd need to be optimized for different media including display ads, Facebook ads and Snapchat videos.
Software & tools: In-house photography studio, Photoshop
Team: 3 marketing designers & 1 marketer
My role: Concept, Marketing Design Photography, Post-edits
These visual assets served as a campaign to announce the new alcohol delivery feature on Instacart. Using our existing minimalist and colorful style, we've showcased Instacart's well recognized green bag while integrating an elegant glass of wine to show the end product.
We used these big drop shadows to add depth and character to our visual. It worked quite well considering the elements shown are somewhat ordinary.
