Mother's Day Campaign

Project: A marketing campaign for Mother's Day with BloomNation

My role: Conceptualizing a visual signature, organizing brainstorm sessions and designing the marketing emails.

Software and Process: 

• Manual sketching followed by Illustrator for the handlettering signature
• Canon EOS 6D DSLR for video directing
  
• Photoshop for photo editing, montage and animated gif

Team & Collaboration: BloomNation.com, Rachel S Kim (Graphic Designer), Natalia Garduño (Copywriter), Catherine Chang (Photography and social media content), Emma Coria (Email Marketing)