Social Media Instacart

Goal: Creating a visual signature for Instacart's marketing collaterals.

Process: We were given freedom to build a style which had not been established before. Instacart had been utilizing illustrations for its advertisements, which we thought could be enhanced to be more visually appealing. We took inspiration from many trends and decided that this minimalist, colorful style would suit best the company's market while standing out from competitors.

Software & tools: In-house photography studio, Photoshop

Team: 3 marketing designers & 1 marketer

My role: Concept, Marketing Design Photography, Post-edits

#Marketing Design