Cristel Rossignol
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Crowdz turn real life receivables into NFTr (Non Fungible Token Receivables). Each receivable is then given an address on the Blockchain. Shown here is an invoice split between its physical form (top left) and digital form (bottom right).

This graph shows the ideation behind the SuRF logo. I've reused the dolphins from our main company logo to create a reversed shape with an 'S'. The SuRF score is at the core of what Crowdz do. It's an acronym and takes inspiration from the west coast vibes.

Showcased here are SuRF score cards, the SuRF score logo and the Crowdz Crypto Coin.

To create compelling marketing assets, I've simplified many product interfaces and emphasized on certain elements. This process allows achieving a coherent branding while avoiding cluttered visuals.

As Crowdz grew, it took a position of an umbrella company for its many products. The marketplace then became 'Avalon'. The name started as an internal project nomenclature and made its way to the user-facing market. The logos is an A and an M forming the Avalon Marketplace acronym.

This visual asset used for a header banner on Crowdz website shows minimized and focused elements of the products.

Crowdz Marketing and Web3 Visuals

Goal: Creating cohesive sub-brands for Crowdz 

Process: The assets shown were highly inspired by Crowdz original branding. Based on it, we've created the SuRF score, the Crowdz Coin and Avalon Market brands. To come up with these visuals, I've set up sessions with different stakeholders and proposed different directions. Once set on a specific tangent, I've refined said logos. Some processes shown here.

Software & tools: Illustrator, Figma, Photoshop

Team: 1 Project Manager, 1 Designer

My role: Concept, Art Direction, Design


Client:

Crowdz

URL:

www.crowdz.io

Tags:

Marketing Design
  • All
  • Branding Design
  • Lettering
  • Marketing Design
  • UI Design
Hello & Welcome

Hello & Welcome

Social Media Instacart

Social Media Instacart

Crowdz Mobile App

Crowdz Mobile App

Alcohol Delivery promotion Instacart

Alcohol Delivery promotion Instacart

Crowdz Desktop App

Crowdz Desktop App

Crowdz Marketing and Web3 Visuals

Crowdz Marketing and Web3 Visuals

Eimhe Branding & App UI

Eimhe Branding & App UI

Mbeads Jewelry Branding

Mbeads Jewelry Branding

Social Media Content Instacart

Social Media Content Instacart

More Email Marketing BloomNation

More Email Marketing BloomNation

Collective Laboratories

Collective Laboratories

Pet Portraits

Pet Portraits

Email marketing BloomNation

Email marketing BloomNation

Financial Dashboard

Financial Dashboard

Marketing Content BloomNation

Marketing Content BloomNation

Illustrations BloomNation

Illustrations BloomNation

Made in LA

Made in LA

WordCamp Venice Beach

WordCamp Venice Beach

Halloween

Halloween

Mobile App, Marketing and Branding for Card.com

Mobile App, Marketing and Branding for Card.com

WordCamp Montreal

WordCamp Montreal

Confessions of a Binge Eater

Confessions of a Binge Eater

The Canadian Denim Co.

The Canadian Denim Co.

WordPress.com

WordPress.com

Femmes Alpha

Femmes Alpha

Social Media Content BloomNation

Social Media Content BloomNation

WordPress.com .Blog Promotion

WordPress.com .Blog Promotion

Vegan Food Blog Website and Illustrations

Vegan Food Blog Website and Illustrations

Mother's Day Campaign

Mother's Day Campaign

Photoshop Before and After

Photoshop Before and After

Kiehls Partnership

Kiehls Partnership

Saucey + Soothe Partnership

Saucey + Soothe Partnership

Lettering

Lettering

Copyrights Cristel Rossignol 2023