Crowdz Marketing and Web3 Visuals

Goal: Creating cohesive sub-brands for Crowdz 

Process: The assets shown were highly inspired by Crowdz original branding. Based on it, we've created the SuRF score, the Crowdz Coin and Avalon Market brands. To come up with these visuals, I've set up sessions with different stakeholders and proposed different directions. Once set on a specific tangent, I've refined said logos. Some processes shown here.

Software & tools: Illustrator, Figma, Photoshop

Team: 1 Project Manager, 1 Designer

My role: Concept, Art Direction, Design