What: Applying and evolving Collective Laboratories brand to their website and product
Process: Collective Laboratories is a high-end hair growth serum for men and women.
Strategy: The brand targets a high-income demographic with online shopping habits. The choices of photos and visual elements needed to feel organic, boho chic, and appeal to both men and women. We've chosen a very light theme with lots of natural greens. Science meets nature is Collective Laboratories motto. A lot of focus was made on the ingredient section for it to sense a transparency and care to each component the serum is made of.
Outcome: The brand evolved while keeping the same direction. It has been featured on many health and lifestyle blog and medias such as mbglifestyle, well+good, People, Forbes, Vogue, Martha Steward, Men's Journal and many more.